DNA DEMAND GENERATION™ PROCESS



We are customer acquisition and expansion experts for the technology industry.

We help sales and marketing leaders attain quota on-time by delivering sales ready business opportunities that convert higher than traditional leads and appointments by as much as 300%.

We do this through our DNA Demand Generation ™ process of engagements that deliver highly qualified business opportunities with key decision makers that have begun to align their pains to your solutions.

The results are business opportunities that your sales teams can then convert at much higher rates than they are currently delivering.

There’s no secret or gimmicks to our process.

Most lead generation firms rely on brute force and high volume. They employ inexpensive, poorly trained workers to chase as many prospects as possible.

We take a far more intelligent approach.

Our DNA Demand Generation ™ process for customer engagement and opportunity development starts with customer needs and then aligns these needs to key solutions.

Here’s how it works...  



Discover       

All business development opportunities start at the discover stage of the process.

Our skilled consultants engage identified mid to high level business and technology titles with the initial goal of building rapport and thereby gaining a solid understanding of their business needs, challenges, roadblocks and drivers.

At this initial stage, our consultants are razor-focused on learning about your potential customer’s needs and priorities, not pushing any solution. This is a much more powerful way to forge a relationship. This is the step that most firms skip.

Our consultants identify the basic decision making structures related to the various business priorities. The business intelligence gathered during the discover stage will form the basis for determining the direction for the next level of engagement in the DNA Demand Generation™ process.  



Navigate       

The navigate stage of the DNA Demand Generation™ process is designed to expand the level of business intelligence around qualified opportunities identified during the discover stage.

Armed with the details obtained during the discover stage, our skilled consultants re-engage identified decision makers with a direct role of influence on the identified business opportunities. The goal is to strengthen the rapport and expand the depth of understanding around the challenges, roadblocks and drivers related to the identified business opportunity.

With an in-depth understanding of the customer’s pains coupled with a clear line of visibility into the decision making process related to the business opportunity, our trained consultants can begin to formulate the basis for determining the direction for the next level of engagement in the DNA Demand Generation ™ process.
 



Align       

The align stage of the DNA Demand Generation™ process is designed to help establish a situational alignment between your solutions and the key decision maker’s needs.

During this critical stage in the sales process our trained consultants will position your solutions based on the business intelligence gained during the Discover and Navigate stages of the DNA Demand Generation™ process. They will gauge your potential customer’s propensity to consider your solutions. Your solutions will have a better likelihood of being considered as your potential customers’ begin to align their needs with your solutions.

Once we establish a situational alignment between your solutions and the key decision maker’s needs, your sales team can take over. In doing so, they will be armed with all the detailed information gathered during our previous discussions and learnings.

Why Us

Get In Touch

Global Technology Sales Solutions, Ltd.
  • 1-888-549-4877 (GTSS)
  • info@gtsalessolutions.com